With structured, up-to-date and actionable market insights, business managers can more conveniently tackle pressing issues, sort out business priorities, and tap or even capture growth opportunities.

Shearwater offer an in-depth understanding of data from varied markets, taking into account industry specifics, geographic context and cultural nuances. By adopting analytical tools and metrics, and combining these with accumulated market knowledge, our team turns data into insights, into actionable initiatives.

A variety of purposes can be achieved with our tailored market insight service. Such as, understanding of behaviours, motivations, needs and habits behind purchase decision in your industry; to monitor market movements – delivering critical insights on change drivers and the upcoming impact of macro and micro trends using predictive analytics; to beat competition and spark innovation- monitoring the movement of your competition, or to discover your unknown competition, while exploring new innovation spaces, by uncovering and combining ideas and methods in another angle, to obtain early-market advantage.

Creating business strategies without competitive intelligence is like driving without a map or destination. The need for competitive intelligence arises from every part of company. Challenges like “where is your place in the market”, “how do others interact with customers and retain them”, “what is the macro market trend and next business opportunity”.

With the help of our CI reports, market leaders can oversee their landscape and base their business decisions and future strategies on data-supported predictions.

The CI reports are tailored for your competitive horizon, for example market, products, pricing and similar movements. It commonly starts with the excavation of competitor data from multiple sources. The goal is to identify and exploit competitive advantages while addressing areas that need improvement via monitoring competitor movements as they happen. Our CI reports are based on your specific needs to include current and emerging competitors, customer profiles developments, market forces and trends, product and pricing etc. While the playing field gets more and more dynamic, it is critical for companies to regularly update themselves. Striving for an information edge can help distinguish a company’s offering from others in the market, and thus be leveraged to increase revenue, market share and brand equity.

Customers are key to every business success. An obvious insight derived from the success stories of top growth companies. Yet how to form a winning sales & marketing strategy? What is the formula that makes selling & marketing easier?

Our team presents a more integrated sales & marketing angle, one that derives from data-driven understanding of your audiences, benchmarks with competitors, personalizes customer experiences and naturally cultivates experimentation mindset. The mentality of success. Together with our clients, Shearwater explores and develops human and technical capabilities.

We excel at assisting decision makers to design and integrate a complex set of tasks including offline, online, digitalization, brand growth and so on. Shearwater further aids in execution, working as extension of your organizations capabilities. By testing each element of your customer experience, delivering optimal interactions at every touchpoint, we offer the critical insights to help you realize your business full sales and marketing potential.

Most important is, together with our client, we build a base plate for growth. One multi-layered strategy propelled by in-house experience and empowered by data-driven customer knowledge. In this process we transform how to understand and serve your customer, improving engagement, retention and powering sustained growth.

In the era of disruption, we combine deep industry knowledge, systematic analytics capabilities, and people-focused methodology to help our clients shape their strategies and drive business growth.

If corporate strategy is to ensure a smart and fitting allocation of capital along the business portfolio, then business strategies are about aligning and assigning resources to realise the business vision. Simply put, to work in the most effective way while upholding a competitive edge.

Nonetheless, neither aligning corporate strategy nor determining the optimal business strategy are straightforward. One, is that varied strategic environment requires relative types of business strategies; Two, that the strategies frequently need reality check and proper adjustments. In today’s fast changing digital world, companies can only stay vigilant, keeping up competition to better satisfy the changing needs of customers in a more profitable way.

Augmented by best-of-breed business partners, we help our clients to get ready for change, and navigate uncertainty. We prepare rich insights into the strategic environment that carry the competitive edge, while being the bridge between strategy and execution. We partner with clients not just to develop strategies, but also to achieve superior results through supporting implementation, and radical change such as complete M&A.